Email Marketing Strategy : 15 Proven Ways To Rocket Your Email List.
October 12th, 2016 | by Ravi Chahar || 22 Comments |
Email marketing is one the most debatable topic on the internet. People work hard to build an email list to boost the growth of their blog.
Do you have any email marketing strategy for your business? In the field of blogging, email marketing can help you to drive traffic to your blog.
The number can be increased only if you have a perfect and effective email marketing strategy. In this article, you will learn about a few things which can help you to build your strategy for your next newsletter.
The List of Email Marketing Strategy is Here, Grab It.
Before you build your strategy, let me ask you a few questions? Why do you want to build an email list? Do you want to grow your business or blog?
Are you worried about not getting much visitors? These things will influence your decision while you try to craft an effective strategy for your email.
1. Craft Your Message Carefully.
When you make your email ready to send, make sure that you don’t make any mistake. People get annoyed when they notice even a single mistake.
To get more hits, you should set up the newsletter with the trusted service provider. Sometimes, your newsletter gets into the spam folder and your subscribers don’t even notice it.
2. Focus on The Design.
Most of the newsletter providers give the freedom to choose the design for the newsletter from their collection. If you have knowledge of HTML and CSS then you can design your own newsletter email.
The design should be clean and perfect. No one wants to get an email with cheesy lines and inappropriate design. Looks matter a lot.
3. Reach Through Personal Approach.
It would be great if you designate your subscribers with their name. We are human beings and we all like to get called by someone.
A personal approach doesn’t mean you make every subscriber as your friend. You are here to do the business, behave like a pro.
4. Your Content Should Be Relevant.
As you know that the content has the power to attract many people to your blog. If you’re providing something which is worthy then people would come to read.
What if you’re servicing something irrelevant content which doesn’t even match to the niche of your blog? It won’t work.
People want something sparkling and if you are the one with the quality, bang, glory will be yours.
5. Increase Visual Content.
The human mind is more reflective to the visual content than just lines. Try to embed the images or even videos so that your subscribers can have an idea about what they are going to get.
But it doesn’t mean you bombard your email with the images. Try to maintain the proportion between the text and the visual content
6. Is Your Newsletter Even Visible?
The best email marketing strategy starts with the newsletter. How you present yourself to your blog? Are you providing an easy way to subscribe?
Put the newsletter box somewhere which is the focusing place. You can add it to the sidebar. You can add newsletter box below each post.
7. Be Authentic.
Most of the people unsubscribe because bloggers overdo. You are not a machine and think the same for your subscribers.
Place a few links to your email so that people can choose. If you add 20 posts in the same newsletter then how would it work? Add only the posts which are authentic.
8. Check The Email Sending Frequency.
Your email marketing strategy should consist the record of your emails. You should check the dates, never choose to send an email daily.
Let me ask you a question. How would you react if you get an email daily from a single user? I mean who does that. It’s always recommended to choose weekly newsletter or maybe twice a week.
9. Organize A Giveaway.
People like to get the thing for free. And if you take this move then your subscribers would be happy to visit your blog. To build a better email marketing strategy, you should try this once a year.
Provide something which can help your readers. Like an Ebook, any product you have just launched. It can be anything.
10. Is It Mobile Ready?
Choose your email providers carefully. If you send an email and the layout of your email doesn’t appear good in mobiles then it would be a negative point.
Always check the preview of your email. If it is optimized for mobiles then just push the button to send. Otherwise, you should change the service provider.
11. Social Media Can help You.
There are millions of users on the social networking sites. If you have a good following list then you can let them know what you provide through your newsletter.
Though it’s not that much effective because people get annoyed due to such promotions but still, if you do it the right way, you would get the positive results.
12. Take The Consent.
Never ever try to build an email list without asking the user. Sometimes, people just drop the email in the list by copying it from their blogs’ comment.
It’s the most irritating thing you can ever do. If someone is willing to get your updates, he/she would willingly sign up. You can’t force them to read your content.
13. Add The Summary.
You should have an email marketing strategy based on the summary of the content you are going to send. It’s what we call adding the subject line.
Don’t just send the link to your posts. Provide a little bit of summary about all the posts. If you’re sending the posts related to blogging then let them know.
14. Group Your Email List.
You may have many subscribers and it would be hard to choose every individual. Selecting your whole list can receive you more exposure but if you try to group them according to their niche then it would be great.
Like, you know your subscribers and their niche then you can include the people from WordPress background in one email.
15. Show What you Got Not What You Want Them To Get.
People subscribe to your newsletter to get the content of your blog. They don’t need any promotional email. There are many people who have experienced such promotional emails and it’s a kind of annoying thing.
Show your readers the content you have. They haven’t signed up to buy any product. We all know that making money is important but annoying our subscriber won’t do that.
Are You Ready With A Brand New Email Marketing Strategy?
Have you already read too many email marketing tips? Are you fed up of useless tips to build an email marketing strategy? Well, here you got the best and effective tips which can help you to build an awesome list.
People like to reach out with the quality content. I am sure, you are the one with quality. Don’t ever try to sell others product through your email list.
Building an email list takes so much time and losing it would take just a single click. Always remember that people are free to choose and they will subscriber whenever they want, you can’t force them.
Hey Ravi,
I like the email frequency point. I don’t waste time in unsubscribing from a list that blast my inbox everyday. Once or twice a week is enough to build a very strong trust.
Also, having a lead magnet will boost email opt ins. Lastly, you have written a very good post.
Isaac
Hi Isaac,
People get frustrated when they receive continuous emails. No one wants to see the same name again and again. The best thing is that you should fix one day of the week to send the newsletter.
Thanks for commenting.
Have a great week ahead.
~Ravi
Hi Ravi,
Spot on post! I’m glad to see you share tips on the most effective ways to use email marketing. I know I discussed my “hate” for newsletters on my own site and as Isaac said, I won’t hesitate to unsubscribe if it’s too much.
I appreciate your tips and I must say, I’m glad I signed up for your newsletter. Very enjoyable! ?
Have a great day!
B
Hey Bren,
Every person has some perspective about email marketing. But the above-mentioned points can’t be ignored by anyone. Such type of annoying things tend to the decrement in the number of subscribers.
I am glad that you found it helpful.
Thanks for taking the time to read.
~Ravi
Hi Ravi,
Bloggers work so hard to build an email list.
Free offers, popup ads, join my webinar etc etc
It’s all about building the list because we know that “the money is in the list.”
But guess what… the money is NOT in the list if you don’t have a sound email marketing strategy in place.
You’ve just given us that strategy , step by step… Now we must implement what you’ve taught to make all our hard work fruitful.
-Donna
Hey Donna,
Money isn’t everything. People jump to the dollars by selling the products through their newsletter which results into unsubscription.
Bloggers try hard to increase the number but somehow they don’t have the proper strategy to follow. A guide can be provided but the results can be seen only if bloggers implement it.
Thanks for taking the time to comment.
Have an awesome day.
~Ravi
A strong email marketing strategy starts with a clear definition of business objectives and the 1 metric than can measure true success (sales, or subscribers, etc.)
You’ve presented a good list of points to think about.
Nick
Hey Nick,
Every person has his/her own way of marketing. Whether it is email marketing or else. But the main point is that it should be strong enough to influence your readers, subscribers.
Thanks for stopping by.
~Ravi
Some interesting thoughts Ravi.
Though, there is a big word of caution, when we start using templates, images and html, it can have an affect on our email delivery rates. As we know email providers have filters to try to weed out the spam, those same filters can catch our beautifully designed newsletters as well. It’s happened to me and I’ve seen it happen to others.
I for one, would love to use templates and images to create nice looking emails. I do for some of my lists. I think they look much more professional, better branding and can be nicer to read. But people need to be aware it can have it’s drawbacks.
As for promotional emails, sorry I have to slightly disagree. I don’t blast my subscribers with promotions all the time, but I do send them. My autoresponder services cost money and at the end of the day I am running a business, so I need to make some profits. So I do sell. It only makes sense. If some one unsubscribes because of it, that is their choice.
Amazon sends me promotional emails all the time. ?
Plus there ways to sell without really selling. You could show subscribers how they can use your product(s) to profit, drive traffic, ect. So you are giving them content and soft selling at the same time. Could even be something like “Here’s what you should be doing…” and “Here is how to do it better/quicker (paid product or service)”.
Marketers who never promote are doing themselves a great injustice. Missing out on income. And they are wasting their money paying for an autoresponder services.
And frankly, if you put out good content, if you are interesting, people will WANT to hear from you. You’ll be welcome rather than be annoying.
And as far as mailing frequency, we also have to remember it’s easy to be forgotten. I’ve learned that one the hard way. If we do not mail enough, people can and do forget who you are and some might just hit the spam button. Gotta keep your name in their minds. I think we’d all like to think we are memorable, but the reality is, there is a lot of competition for the inbox.
The biggest thing I’ve learned over the years, as marketers we can not go by what we “believe” is best. We can not go by what we “believe” is annoying, or what is not annoying.
Just like pop-ups… funny so many marketers complain about them, the fact is they can be very effective.
Also, we can not go by, we might loss a few subscribers, we need to go by how many we will gain. Just like mailing and promotions, we should go by what we profit, not the few unsubscribes here and there.
We all know we can not please every one, every time, just not possible. There will always be unsubscribes, it’s a part of doing email.
I just see so many marketers struggle, the same ones that think they shouldn’t email their subscribers too much, or they shouldn’t send promotions.
Of course these are just my opinions ?
Thanks for the read Ravi.
Hey Ron,
We are in the place where every blogger has something to provide with a perfect design. And if you are not the one who knows the value of visual content then it won’t be favorable.
Every person has his/her own perspective about sending the promotional emails. I totally agree with you about making money. We are here to run a business, but don’t you think that too much promotion can annoy your subscribers?
People sign up to learn about what you provide. They don’t want the products, they want knowledge.
And the email frequency is very important. As I have mentioned above, what would you do if you get an email from one company daily? Don’t you think it would be annoying? Though getting an email from product selling companies like Amazon is fine but still, people can’t bear the same thing from others.
The best thing is to keep your content worthy to read and people would come to you.
Thanks for taking the time to share your wonderful insight.
Have an amazing week ahead.
~Ravi
Hey Ravi,
Most of the time, inspiration is easy to find because most marketing content is publicly available. An email marketing strategy is part of our overall marketing strategy and business plan. It helps us to market our products and services with the use of the email channel with the best chances for making a profit and reaching our goals.
Email marketing can work for pretty much any kind of business. It doesn’t matter whether we sell houses, lingerie, or consulting we can get lots of sales as long as we use the right email marketing strategy in the right place. And we can promote practically anything relating to our business. For many businesses, building a relationship with their leads is the primary reason for sending any emails. Very few marketers rely solely on this email marketing strategy. But some trust it more than is healthy for their businesses.If we have lots of connections to people in our field who have large emails lists and willingness to promote something of ours, we can get almost any results which we expect. Eventually, thanks for your support, these keys are absolutely sounds beneficial.
With best regards,
Amar kumar
Hey Amar,
You got it. Email marketing can be used to establish a business. You can boost your sale. But if you’re running a blog then it won’t work like that. People subscribe to get the content, not the sale coupons.
Every business needs an email marketing strategy and if it is done perfectly, the business will grow for sure. The most important thing is how you craft your email.
Thanks for commenting and sharing.
Have a good day.
~Ravi
Thanks for sharing your 15 proven email marketing strategies Ravi!
And by implementing one or several of them at a time,will definitely
help improve our email marketing results for sure.
And thank goodness, none of your 15 proven, email marketing strategies
is hard or extremely time consuming, to implement.
Great job! And hopefully,your proven advice, will be followed
Hey Mark,
The only thing which consumes the time is the crafting of an email. The way you present it to your subscribers would decide the opening rate. Email marketing can help you to boost your growth only if you do it right.
Thanks for stopping by.
Have a great day.
~Ravi
I am working on creating an online course on “hyper engaging email marketing roadmap”. I’m interested to know in your experience what you think is the hardest, most challenging part of email marketing?
Thanks
Nick
Hey Nick,
The most challenging thing is to increase the number. You can’t force your readers to subscribe. The right campaign is needed. Building a strategy about crafting an email in accordance with the content requires expertise.
~Ravi
Hey Ravi,
There’s not one thing I don’t do on this list here except for the promotion.
I do agree with you up to a point. I don’t think we should constantly promote with links all over the place with sending emails everyday about the product or service.
However, I do think it’s a great idea to promote after you do a review of a product or service once they subscribe. If your visitors don’t know you, then usually they won’t buy at first. But after a few emails of going more into detail of how to make the product/service work for them, then there is a better chance that your subscriber will buy.
Besides that, these are great tips to follow to help improve your email results.
Thanks for the share Ravi! Have a great week ahead!
Hey Sherman,
Somehow the promotion can be done. But only to a limited extent. I have noticed that people are just after the money. They bombard with numerous of emails with the product links.
Though you can promote your products via an email list, but don’t overdo it. Most of the people get frustrated and unsubscribe.
Email marketing can be a good way to turn your readers into your customers.
Thanks for taking the time to share your thoughts.
Have a nice day.
~Ravi
Hey Ravi,
Great post. Your 15 points are truly helpful. ?
Thanks, man.
See you around.
Hi Julian,
I am glad that you found it helpful.
Thanks for stopping by.
Enjoy your stay.
~Ravi
Hi Ravi,
These are useful tips for a winning email marketing success.
Frequency really matters, if you keep bombarding your subscribers with daily email message it might hurt. Remember, you’re not the only one they’re subscribed to his receive newsletter message.
They probably on dozens of marketers mailing list, so give room for others too.
But on the last point of “selling something” to your list, I think that as a lot of debates to it. It depends on the purpose they’re on your list in the first instance.
If people subscribed to your list hoping you will help them solve a particular problem, or they’d get better at doing something through the information sent regularly via newsletter…
I don’t see why you can’t sell something to them or charge for your services provided it will help them achieve their goal of joinging your newsletter.
So far your sales pitch will help them get better at something or solve a particular they’re interested in, I feel this is okay.
Thanks Ravi, nice shares.
Hey Shamsudeen,
Email marketing is one of the trending activity to boost the business. While blogging, you can get more visitors via your newsletter.
People don’t like get emails daily. Give them some time. You are right.
Though it’s a debating topic about selling the products. But still, your readers want to learn from you. They won’t expect you to send promotional emails.
Thanks for stopping by.
Have a nice week.
~Ravi